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Pay Per Click (PPC)
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A Pay per Click (also known as Pay per Ranking, Pay per Placement or Pay per Position) search engine enables you to list your site at the top of the search engine results. It was Overture, which pioneered the idea of pay per click
When you pay a search engine for each visitor they send to your site, this is called pay per click (PPC). Pay per click listings are usually marked as advertisements or "Sponsored Links"and appear above or beside the search engine's organic listings.
In pay per click services, you pay only when a searcher or clicker clicks on your listing and connects to your site. You don’t pay to list; you only pay for clicks or click through |  |
Pay per click search engines allow you to get text ad listings and keyword specific coverage in major search engines rapidly, and pay only for the traffic delivered. Pay per click services is an effective way of bringing targeted traffic to your site. It also has the best rate of investments. |
| PPC is an expensive lead generation initiative and hence demands expert management of the campaign |
Our Pay Per Click Marketing Process includes:
- Initial Company Visit - We must first qualify your company and we'd expect you to do the same. Our Initial visit can via our web conferencing portal or face-to-face. The purpose of this meeting is to discuss budgeting, expectations, build team chemistry and to determine necessary perimeters to gaurantee success.
- Comprehensive Client Analysis- We must first understand your business. After studying your company we analyze your current website, review (or install) web analytics, perform analysis on your industry competitors, offer consultive suggestions to maximize campaign successes.
- Campaign Research & Development- Here we determine what search terms are being used most frequently, develop our initial campaign architecture and site map and prepare ad group copy for all campaigns.
- Account Creation & Setup - This process may take as long as one month or 20 hours, depending on key variables including reach, product / service quanities & conversion tracking installation on client website occurs here.
- Account Management - Continuous account improvement is necessary to keep you a step ahead of your competition. This step incldues campaign performance review, keyword monitoring, pricing adjustments, and web analytics analyzation to ensure monthly performance improvement.
- Comprehensive Monthly Reporting- These reports allow you to monitor your previous month's web activity including pageviews, visitors, content summaries, map detail providing where site visitors reached your website from and ad campaign, keywords ranking & performance data.
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